What Halloween Has Taught Me About Customer Experience

This post was originally written for MaritzCX’s CX Cafe blog. Since it’s Halloween and customer experience is important to us here at Stitch Writing, I felt it would be appropriate to post here.

Halloween night 2007 was the perfect Halloween. I was old enough to go trick or treating without an adult, but young enough to not have my neighbors wonder why I was still asking for candy. My younger siblings were in bed being too little to join in on the candy collecting festivities of the evening. I planned to go out early and stay out late, and canvased the neighborhood to maximize my candy income. 

The first few hours played out like a typical Halloween—lots of kids walking from door-to-door with their parents while others were getting scared from fog machines on the doorstep. My candy flow was unyielding. Everything was going as planned. Then, it started to get late. In my little middle-school brain, I figured being out late would be the best time to get even more candy. The smaller trick-or-treaters would be in bed—therefore leaving more candy for those of us that decided to stay out late. What actually happened, made me rethink my strategy. more “What Halloween Has Taught Me About Customer Experience”

The Architecture of Creativity

Lately, I’ve been reading the book, The Fountainhead, by Ayn Rand. It’s about architecture and two boys who decide to pursue careers in it. Upon graduation, they pursue two very different paths to get where they want to. The story is about the consequences of those choices. In addition to generating an interest in architecture, it brings up some good points about what creativity is. In this post I’d like to talk about defining creativity using the main character’s remarks as a basis. more “The Architecture of Creativity”

The Stitched Up Guide to Search Engine Optimization

Search engine optimization, or SEO is a term foreign to many. Oftentimes people who have heard about it say that it is how you get on page one of Google. While SEO can certainly help you do that, there is more to it and it isn’t that easy. This guide I’ve put together is going to answer a lot of your questions about optimization of your website. Let’s start with the most basic question: what is search engine optimization? more “The Stitched Up Guide to Search Engine Optimization”

Classics and A Room With a View

When people read classics…wait, stop there. They don’t. Not unless it’s for school. Let me start again. When people read classics for school, what comes to mind is often dry, hard to understand stories that nobody reads. Stories that when read, automatically mark you as “refined” and a part of the “literary avante-garde” just for enduring them.  There is a small percentage of the population however, that enjoys reading them of their own free will. I am one of those. By no means would I label myself as refined or a hoity-toity look-at-me-I-read-classics type of person. I’m just curious. Yes, there are still times when I pass out reading because I’m bored. But that’s not the point.

The classic I will to review today and use as a case study breaks the mold of traditional classics. The dialogue is unexpected, the story great, and sheds light on the world in an unexpected way. The book is “A Room With a View” by Edward Forster Morgan.  more “Classics and A Room With a View”

Pre-Writing is Actually a Good Thing!

Back in February I wrote a post about how people had been taught to write incorrectly and how to fix it. I talked about grammar, brainstorming techniques, and the method in which writing has been taught for many years. I went against the grain and said there was a better way. My object was to stir up controversy and create conversation. Neither of those objectives were achieved. Since that time, I’ve had a change of heart on one of the points I wrote about. Brainstorming and other “pre-writing” techniques more “Pre-Writing is Actually a Good Thing!”

Taking the Time to Teach Writing

When I was a little kid, I didn’t like to write. I was good at it but I just didn’t like to put the pen to paper. I had plenty of teachers that helped me and taught me however, things never clicked. While in middle school, I came to writing of my own accord. I began writing short stories. From that point on, I loved to write. That love only deepened as I had great writing teachers. Learning to love writing on one’s own isn’t typical of your average student. For most of us, we retain a bad taste in our mouth about writing. It seems to be a necessary evil. However, I believe that by taking the time to teach writing on a one-on-one basis work miracles in helping people to learn to love writing. more “Taking the Time to Teach Writing”

What the Fight for Net Neutrality Means for My Business

Maybe some of your have heard the term lately of “net neutrality“. It’s been in the news recently and there is currently a motion with the FCC to lift it. That’s not a good idea. Net neutrality means all information on the internet is equal. If my website does well, I can supplant bigger websites. However, large telecomm companies, such as AT&T, Comcast, and Time Warner Cable, want to take that away. Rather than have a level playing field, they want to introduce “express lanes” on the internet. Those companies that can afford it, pay to have their web content delivered faster. Those that cannot afford it, well they are stuck with slow speeds, and potentially censorship and blocking. Not only will ending net neutrality will have large ramifications for the entire internet, it will especially affect small businesses such as myself. more “What the Fight for Net Neutrality Means for My Business”

Superman, a Literature Class, and Plenty of Movie Scripts

“It’s not easy to be me
Wish that I could cry
Fall upon my knees
Find a way to lie about a home I’ll never see
It may sound absurd,
But don’t be naive,
Even heroes have a right to bleed.”

Those were the words to the Five for Fighting song about Superman I heard on the radio this week. I actually misheard  the lyrics. Rather than, “It’s not easy to be me,” I heard, “It’s not easy to believe”. Those misunderstood lyrics got me thinking about how hard life can be.

Honestly, it’s not easy to believe in yourself. There are a lot of people out there willing to say your aren’t worth anything. They don’t see the Superman inside of you. Sometimes you don’t even see it yourself. Occasionally, it takes someone else to point out all the hardwork your doing to become proficient at a specific task. To help you know you aren’t doing so bad. more “Superman, a Literature Class, and Plenty of Movie Scripts”